Athletic Business Show


When is AB Show 2019?

The show will take place Nov. 13-16, 2019. Pre-conference workshops and tours will take place Wednesday, Nov. 13. The trade show will be open Nov. 14-15.

Where is the show located?

All seminars, workshops, keynotes and the trade show are located at:

Orange County Convention Center
9800 International Drive
Orlando, FL 32819

The trade show will be in Halls C-D1, and the keynote will be in the Chapin Theater. Workshops and seminars will be located in Rooms 208-209, 221-224, 309, 312-315 and 414.

What are on-site registration hours?

Tuesday, Nov. 12 - 4:00PM-6:00PM (AB Show registration only; MFA and NAYS registration opens Wednesday.)

Wednesday, Nov. 13 - 7:00AM-6:00PM

Thursday, Nov. 14 - 7:00AM-6:00PM

Friday, Nov. 15 - 6:15AM-5:30PM

Saturday, Nov. 16 - 7:45AM-12:00PM

Who sponsors the show?

AB Media Inc. in Madison, Wis., publisher of Athletic Business magazine.

Where should I stay?

A wide range of hotels are available, ranging in price from $159 to $269 per night. Hotel blocks opened May 1st.

I'm bringing my family. What can they attend?

Free Expo-only badges are available for spouses/guests to visit the trade show, or attend the keynote. Children are not allowed in keynotes or seminars. Children are not recommended on the expo floor, but if they do attend the expo, they must be properly badged at the registration desk.

What is there to see and do in Orlando?

See Visit Orlando's welcome page for discounts on attractions, information on sporting and cultural events, and theme park, transportation, golf, shopping and dining information.

Can I attend MFA and NAYS sessions?

MFA and NAYS sessions are free for all AB Show attendees.

What type of CEUs/CECs are available during the conference?

See our CEUs page for a list of continuing education providers.

Will the speakers provide handouts during the sessions?

Register by October 28 and you'll receive a link to download and print out the session handouts in advance, or download to your laptop, iPad or smartphone via AB Show's mobile app. Some speakers will provide handouts on-site.

What is the dress code?

Conference dress is casual. We recommend you wear comfortable walking shoes. Meeting rooms are often chilly, so please bring a sweater or light jacket.

What if I need special assistance?

Persons with disabilities or who require special assistance during the show, please call AB Show at 800-722-8764 or email

Will I get a registration confirmation?

If you register online, you will receive a receipt as soon as you submit your payment. If you register by email, phone or mail, you will be mailed a paid invoice within three weeks. If you have not received a written confirmation within three weeks, please contact us at 800-722-8764 or 608-249-0186.

What is your cancellation policy?

If you need to cancel your registration, please submit your request in writing to You can transfer the registration to another delegate or request a refund. A $25 administrative fee will be deducted from refunds. For cancellations received on or after Oct. 28, 2019, a $100 cancellation fee will apply.