Athletic Business Show


Lou Holtz


Legendary Football Coach, Author and Broadcaster

Thursday, Nov. 14 | 10:55am - 12:00pm

Game Plan for Success

When you talk about legendary college football coaches, Lou Holtz is definitely on the top of the list. One of the most successful college football coaches of all time, Holtz is the only coach in the history of college football to take six different teams to a bowl game, win five bowl games with different teams, and have four different teams ranked in the final Top 20 poll.

Despite never inheriting a winning team, he compiled a 243-127-7 career record that ranks him third in victories among active coaches and eighth in winning percentage. His 12 career postseason bowl victories rank him fifth on the all-time list.

When Holtz took over as Notre Dame’s 25th head football coach in November 1985, he brought with him a well-proven reputation as a fixer of football programs following a series of spectacular repair jobs at William & Mary, North Carolina State, Arkansas and Minnesota. He enhanced that track record quickly, needing only two years to put the Fighting Irish back into a major post-season bowl game.

After his departure from Note Dame following the 1996 season, he joined CBS Sports’ College Football Today for two seasons before becoming head coach at the University of South Carolina for six seasons.

Until 2014, Holtz was a college football studio analyst on ESPN. He appeared on ESPNews, ESPN College GameDay programs and SportsCenter.

Holtz has authored three New York Times best-selling books, and has a new book, “Three Rules for Living a Good Life: A Game Plan for After Graduation,” which was released in early 2019.

One of the greatest speaking legends in America today, Holtz will present “Game Plan for Success,” on overcoming seemingly impossible challenges by setting your own goals and working to achieve them.




Eaton Ephuses Lighting


Bonnie St. John


Paralympic Ski Medalist, Fortune 500 Business Consultant, Rhodes Scholar, Former White House Official and Best-Selling Author

Friday, Nov. 15 | 11:30am - 12:30pm

Normal Is Overrated — Aim Higher!

Elite international Paralympic athletes are all about achieving excellence when the circumstances are less than ideal — a perfect metaphor for today’s dynamic economic times. Instead of wishing and waiting for things to get back to “normal,” Bonnie expands the dialogue to go beyond traditional thinking. Disabled athletes — including wheelchair basketball players, blind runners and others — never expect things to be “normal.” Bonnie’s story is proof that you can strive for excellence no matter what obstacles are thrown in your way. Hailed as “one of the five most inspiring women in America” by NBC Nightly News, Bonnie St. John uses her unique experience as a one-legged ski champion, Rhodes Scholar and White House official to encourage audiences to aim higher and achieve extraordinary results.

About Bonnie: Despite having her right leg amputated at age five, Bonnie St. John became the first African-American ever to win medals in Winter Olympic competition, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. In recognition of this historic achievement, St. John was quoted on millions of Starbucks coffee cups and was honored at the White House by President George W. Bush.

St. John has achieved the highest levels of success in a variety of endeavors throughout her life. In addition to her success as a Paralympic athlete, she is a best-selling author, a highly sought after keynote speaker, a television and radio personality, a business owner and a Fortune 500 leadership consultant. She graduated Magna Cum Laude from Harvard University in 1986, and won a Rhodes Scholarship to Oxford University, taking a Master of Letters degree in Economics. Upon her return to the United States, St. John was appointed by President Bill Clinton as a director for Human Capital Issues on the White House National Economic Council.

Today, St. John travels the globe as a leadership consultant, keynote speaker and facilitator for international summit conferences for senior-level executives. In 2010, St. John once again represented the United States as a member of President Obama’s official delegation to the Paralympic Winter Games in Vancouver.