Athletic Business Show 2018


What's Better Than One Keynote? Two!


Randy Hetrick

CEO/Founder, TRX

Thursday, November 8 | 11:00am - 11:50am

Lessons of a Frogman: Business Leadership I Learned as a SEAL

As a Navy SEAL, Stanford MBA, Bootstrap Entrepreneur and CEO of TRX, one of the most successful brands in health and fitness, Randy Hetrick learned a lot of lessons on team leadership, entrepreneurial mindset and on the power of belief in one's team and in oneself.

Come join this year's keynote, "Lessons of a Frogman: Business Leadership I Learned as a SEAL" as Randy shares the 10 most important leadership lessons he learned in the Navy SEAL Teams and discusses his three key secrets to entrepreneurial success.

Get ready to laugh, learn and be inspired by one of our industry's true entrepreneurs and brand builders as he shares the most important things he's learned about start-ups, leadership and life.



Ryan Holiday

Author, Marketer & Entrepreneur

Friday, November 9 | 11:00am - 12:15pm

The Obstacle Is The Way

Ryan Holiday is a young marketing executive turned columnist, author and motivational speaker. His book The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, which explores the ancient philosophical principle of finding success in any situation, has been translated into more than 20 languages and has sold more than 230,000 copies.

In his keynote, Holiday focuses on a principle first attributed to Roman emperor Marcus Aurelius, who said, "The impediment to action advances action. What stands in the way becomes the way." Holiday explains how to put this principle into practice by examining the success stories of historical icons such as John D. Rockefeller, Amelia Earhart and Steve Jobs — outliers whose accomplishments are due less to luck or skill than to an obstinate determination to see opportunity instead of opposition. Holiday boils this philosophy down into a simple formula for overcoming frustrations and turning adversity into advantage.

Holiday is a media strategy columnist for The New York Observer. His work has appeared in Forbes magazine, The Huffington Post, Fast Company and The Columbia Journalism Review. Holiday dropped out of college at the age of 19 to study under American writer and strategist Robert Greene. As the former director of marketing at American Apparel, his campaigns have been studied by YouTube, Twitter and Google. Holiday went on to advise a number of multi-platinum musicians and has since made a name for himself as a marketing, strategy and motivational speaker.

Holiday's works have been awarded honors such as Wall Street Journal bestseller and USA Today bestseller, among others. Forbes magazine called The Obstacle Is the Way "an inspiring read for anyone faced with adversity."



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