Conference: November 5-8, 2025 | Expo: November 6-7, 2025
San Diego Convention Center | San Diego, CA
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What Are Your Goals?
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals. No matter where you are in your career or the types of projects you're working on, AB Show's leading educational conference has sessions that will provide you with actionable insights, unique solutions and new ideas you can implement right away. Plus, our expo hall features 200+ exhibiting companies offering all the products you need to manage successful programs and facilities.
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Meet us in San Diego
America's Finest City
Book your hotel early for AB Show in San Diego! More information coming soon!
Jim Walczyk,
Director of Recreation
UNC Charlotte
"Industry best for people across the boards in Athletics, Recreation, MWR & Fitness industries. Always new learning materials as well as the ability to meet colleagues across all areas of our industry. Hard to find a better offering in one place."
Staci Alden,
Fitness Director
Guided Fitness
"The Athletic Business Show was so organized and fun. I appreciate the quality of presenters, vendors as well as focus on feedback. I made so many great connections with smart and likeminded fitness leaders. I look forward to attending again in the future."
Jim Cleveland,
Deputy Town Administrator
Town of Parker, CO
"AB Show is an educational opportunity I can count on to annually provide insightful, innovative concepts. What's really great is that the curriculum is always fresh, exciting and reflective of the latest industry trends from aquatics to architecture, marketing to management/leadership and much more."
